Premium car audio is in high demand, at least on the OEM side.
And 40 percent rated sound quality as an ‘extremely important’ feature, followed by volume level, with 24 percent of respondents rating this also as extremely important.
Consumers are also willing to pay for a premium car audio system. 65 percent said they would pay between $150 and $750.
It all goes to show that people still love car audio.
The 5 brands most likely to influence consumer attitude to new car purchase are (in alphabetical order) Bang & Olufsen, Blaupunkt, Bose, Pioneer and Sony.
Source: IMS Research