Best Buy is expanding its expeditor program for car audio & video under which it sells car electronics equipment directly to car dealerships and fleet managers.
Best Buy teamed with leading car audio specialist Car Toys of Seattle to launch the program in February. But since that time it has only been active in only 21 stores in 4 markets.
The superstore said it will roll out the program to 83 additional stores in 8 markets by the end of the year.
A spokeswoman explained, “We recently opened West Palm Beach, FL, Salt Lake City, Utah and Tampa, FL and are opening Atlanta, GA, Los Angeles, CA, Phoenix/Tuscon, AZ and Orlando, FL in the next month.”
Best Buy wouldn’t reveal specific sales figures but said of the program, “We are pleased with the results to date.”
Calls to several Minnesota retailers revealed some are selling Rosen OE look-alike radios and DVD products under the expeditor program as well as brands typically sold in the store such as Kenwood.
Under the program, store personnel refer car dealers and fleet managers to a specific expeditor manager (not necessarily located at the store) who takes orders. Then the installations are performed at the individual store locations.
Best Buy Senior VP Lisa Farrell, said earlier this year, “The commercial car electronics business is a multi-billion dollar market and Car Toys is an industry leading retailer that brings a wealth of experience in specialized mobile electronics that serves as a great complement to the fulfillment capabilities we have through our Best Buy retail locations.”
Source: CEoutlook
