Harman Brands Coming to More Cars

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Harman said it continues to gain market share in OEM car audio and infotainment.  And its Harman Kardon and JBL names will be more widely available in new car high end audio systems.

HarmanHarman also said Monday, it is benefiting from its deals with luxury car makers.

“The luxury car segment we serve has been highly resilient and has outpaced the overall automotive market, and we continue to gain market share,” said CEO  Dinesh C. Paliwal.

For branded audio systems, the Harman Kardon name will appear in BMW X3, 5, 6 and 7 series luxury vehicles in a new deal with the auto maker.  Harman also extended its premium audio relationship with Daimler for Harman Kardon branded systems on Mercedes M, GLK, A, B, SLK, and SL class vehicles.

In new Chinese and Indian cars, the JBL brand will appear in various vehicles.

At the Geneva Motor Show, Harman also announced new deals to bring the JBL name to the Ferrari F12 and the Peugeot 208 and it announced a Harman Kardon branded system for the MINI Roadster R59 and for the Mercedes-Benz A-Class.

Harman also announced it received its largest order for OEM  infotainment—at $2 billion–from an automaker.

It also received over $500 million in infotainment orders from Chinese and Indian automakers, its largest to date from those countries.

Its infotainment division, which includes OEM audio, reported a 15 percent jump in sales Monday for the recent quarter ended March 31.

In company-wide results for the quarter, Harman increased both income and sales.  Net income rose to $173 million, up from $37 million a year ago.  Net sales increased 16 percent to about $1.1 billion, up from $948 million.

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