Boston Acoustics, a 23-year fixture in the car audiophile market is exiting the 12 volt aftermarket as of April. The company will instead focus on its home audio products including speakers, soundbars and radios, and will also enter new home audio categories, said Sanjay Sharma, national sales manager of Boston Mobile Audio.
The maker of GT amps and PRO speakers informed reps and key accounts this week, that it will exit the market by the end of April. It has retained its manufacturer reps through that time period to ease the transition, it said.
Most of Boston’s inventory will be kept by the company to honor warranties.
Sharma said of the market exit, “This was not an easy decision. We had analyzed both businesses and we were really focused on growth. As a result we wanted to sharpen our focus on product categories related to the home.”
Boston Acoustics is owned by D&M Holdings which also owns Denon, Marantz, McIntosh Laboratory, Snell Acoustics and other brands.