Over 100 Dealers Attend Pioneer Training from Petra

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EDMOND, OK—February 16, 2012—Petra Industries hosted a Pioneer Training Event during the week of February 6, 2012 at Petra’s headquarters in Edmond, Okla.

Petra partnered with Pioneer to host this two-day event, which brought in more than 100 dealers from the 5-state area surrounding Petra. Pioneer’s Bob Coyle, District Sales Manager of the Mobile Business Group, showcased all of Pioneer’s new 2012 models and provided Petra’s dealers with training and selling tips to demonstrate and promote the value of all the models to end-user consumers.

“Petra always represents the 12-volt industry with a level of quality that puts them in a class of their own,” said Bob Coyle, District Sales Manager with Pioneer. “Petra was able to get more than 100 installers, salespeople and principles to come to their headquarters for a “Pioneer Only” training. This quality time spent with Petra’s dealers is invaluable from Pioneer’s point of view.”

“Pioneer always does a first class job for our dealers at these trainings,” said Paul Mattes, Director of Merchandising at Petra. “The information, strategy and suggestions they provide are sure to deliver another successful 12-volt season for 2012. We value our partnership with them tremendously.”

Petra’s Pioneer line-up features more than 130 products that include navigation receivers, mobile video a/v receivers, in-dash DVD players, CD head units, amplifiers, subwoofers and enclosures, speakers, component speakers, marineaudio speakers and a large selection of mobile accessories and the full line-up can be found at www.petra.com.

About Petra

Petra is a leading national wholesale distributor of consumer electronics, custom installation products, mobile audio/video accessories and appliance connection supplies. Headquartered in the Oklahoma City metropolitan area for more than 27 years, Petra carries more than 20,000 products from more than 500 manufacturers. Petra’s mission is to provide the highest level of service, integrity and product value to ensure customer satisfaction. Petra’s full-color catalog is mailed twice annually to more than 110,000 retailers nationwide.Additionally, Petra offers same-day shipping for orders placed before 6:00 p.m. CDT, a lowest-price guarantee to beat any competitive distributor’s price on an identical item, expert sales support, a no minimum order policy and 24-hourordering from its website or mobile website using a smartphone or Internet-enabled mobile device. Petra is a member of CEA, CEDIA and PARA. For more information on Petra, visit www.petra.com or call 1-800-443-6975.


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