Harman International will launch a new TV ad starring Jennifer Lopez during the Grammy Awards on February 12.
You can see the European version of the ad below, bearing the theme of “Beautiful Sound.”
The company says it will also air another new ad during the Grammy Awards show featuring “a legendary figure in rock history.”
Harman’s Chris Dragon told us that car audio will be included in the TV spots later in the campaign.
The new ads follow a Maroon TV spot (below) for Harman’s JBL brand that launched last September.
The company will also launch a print ad campaign.
Additionally, Harman is also a sponsor of the Grammy’s presentation for the 5th year. It provides microphones, headphones, mixing consoles, amplifiers, loudspeakers and systems integration expertise for the broadcast.
Source: Harman International
Very cool! Great job Chris!