Amazon plans to open a brick and mortar retail store in Seattle to sell its own gadgets including the Kindle Fire, reported Reuters citing the blog Good E-Reader.
It’s purpose is to test whether a chain of Amazon retail stores would be a money winning venture.
The strategy may be inspired by the success of Apple Stores, said analysts. And the goal is also to learn if the store would improve sales of the Kindle, as consumers might want to try it out before buying.
And if Amazon launches other devices, such as a smartphone, the store may serve as a showcase.
The store might open before Christmas this year, said Good E-Reader.
There was no mention of Amazon selling devices other than its own at this point in the report.
Amazon would be required to collect sales taxes in any state where it has a physical location (but in Seattle it already has a physical presence via its headquarters).
The online giant already has some brick and mortar experience. It owns Quidsi, which opened its first store– a BeautyBar–n Manhasset, Long Island (NY).