Industry veteran Brad Fair has joined the Mitek/MTX team in the role of Vice President of Channel Sales and Marketing. Brad has been in the 12 volt industry for over 30 years and has worked both the retail and manufacturing sides of the industry. Brad’s experience lends itself to strategic planning and product development that will allow MTX to continue to develop reliable, sought after products that allow our dealers to be profitable. Brad will also focus on creating strategies to increase brand awareness at both the dealer and consumer levels.
Jason Fickas will be our National Sales Manager and oversee our rep force, dealers and distributors. Jason will be developing sales strategies, promotions and partnerships to increase market share while exploring new areas of opportunity for MTX.
Jamie Trentacoste will now hold the position National Operations Manager. Jamie will be coordinating programs, promotions, inventory, and trend analysis to ensure our reps and dealers have the tools they need to be successful.
“This is one of the strongest sales teams that have had the chance to work with”, says Brad Fair. “The combined knowledge of our dealers and the market as well as the strong relationships that we have with our dealers and distributors makes this a great situation to be able to walk into. I hope to continue to be able to build the MTX name and to help deliver products that truly let consumer Feel the Thunder and get more than expected as the have come to expect from MTX and the other Mitek brands that we offer in both the mobile and residential categories”.
