Audi Asserts Infotainment Lead

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For the first time a car maker is embedding the latest processor in auto infotainment systems, even while it’s barely available in a tablet or smartphone.

Audi A3 cockpit
Audi A3 cockpit

Audi announced at CES that it will include NVIDIA’s new Tegra 3 quad core chips on car models next year.  The chips offer twice the processing power of dual core versions. Leading CE suppliers such as Samsung and Motorola do not yet offer quad core phones. “Audi is absolutely up to date and online with the latest trends in consumer electronics,” Audi Chief Engineer Ricky Hudi announced at a press event at CES Wednesday.

Audi also showed a “Phone Box” to be available in 2014.  It’s a cubby where users place their phones in the car and it automatically links them to an outside antenna to boost the cell signal by 2-3 bars.

The company also showed a new navigation screen for its all new A3 due mid-year 2012.  The super thin screen shows real time rendered 3D views of Google Street Views as you drive for a photorealistic display. The cockpit for the A3 was also revealed at CES for the first time as shown above.

The company said it will be ready to embed 4G LTE in cars as  soon as the service is widely deployed.

And Audi, like Mercedes-Benz, spoke of the importance of  vehicle to vehicle (V2V) communications during CES.

“In the last decade we linked the interior of the car.  In this decade we will fully network the car  seamlessly with the surroundings,” said Hudi.

Source: Audi

 

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