Directed Unveils New Logo at CES

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Vista, California (1/10/2012) – Directed Electronics today released its new logo, the single word DIRECTED, which better represents the diversification of the company’s business.

According to Mike Simmons, President: “We’re still a consumer electronics company, and a proud member of CEA, but there are two important aspects of our strategic direction that don’t have much at all to do with ‘Electronics.’”

The first is the company’s successful entry into the Window Film category in 2011.  “Last year marked the exciting introduction of the industry-leading Viper brand into a strategic new category with the launch of Viper Window Film,” says Simmons. “We’re anticipating significant growth in Viper Window Film in 2012 as we establish a new standard for brand support and product quality in the category.”

As the company enters its 30th year, DIRECTED has also diversified into a true service business. “Viper SmartStart is a great example,” adds Simmons. “With services like roadside assistance, network connectivity and driver safety monitoring, DIRECTED now stands for much more than Electronics.”

In order to better serve its customers, DIRECTED has integrated its Canada and California operations into a single organization, with improved communication and efficiency. One thing that hasn’t changed is the Directed Dealer’s Bill of Rights. It’s DIRECTED’s commitment that the company will do whatever it takes to ensure customers are totally satisfied.

Headquartered in Southern California, DIRECTED is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). DIRECTED is also a supplier of mobile audio products sold principally under the Orion® brand name, and digital OEM Integration products sold under the XPRESSKIT® brand name. DIRECTED markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company’s primary operations are located in Vista, California and Quebec, Canada. For more information, please visit www.directed.com. DIRECTED is a business unit of DEI Holdings, Inc.

 

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