OEM Navigation Gets Poor Reviews: J.D. Power

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A J.D. Power & Associates study found that factory navigation in new cars is still fraught with problems.

The survey showed drivers are reporting numerous issues with simple navigating functions such as inputting an address, basic routing and voice recognition.

in car navigation“Routing—the primary function of a navigation system– is obviously an issue and will continue to be,” said Andy Bernhard, Director at J.D. Power & Associates.   Since consumers have been complaining for 10 years that ease of use must be improved on these devices, Bernhard wonders, “Is the industry listening?”

Nearly a third of the problems reported concern ease of use, said the survey.

And the fact that the navi devices are integrated with audio and climate control only added to user frustration, said J.D. Power.

The Garmin GPS system in the Dodge Charger was rated the highest in user satisfaction followed by the Hyundai-Mobis in the Genesis Coupe. Ranked third was the Garmin system in the Chrysler 300.

The J.D. Power study is based on over 18,000 responses during October.

Bernhard concludes the auto industry must better understand “the complexity of interfaces and the implementation of navigation” as part of the total driving experience.  He notes that while consumers want more technology, proper implementation is critical and “the industry continually appears to be miss the mark.”

Source: J.D. Power & Associates

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