By now you may have seen that Revenew Systems has teamed up with the Mobile Electronics Retailers Association (MERA) to offer retailers the ability to send out marketing campaigns that require only a 20 minute investment in their time.
The cost to the retailer is 10 cents per email.
It works like this: manufacturers provide Revenew with the logos, photos, copy and ad templates on their new products. And
Revenew keeps in its data base, the retailer’s logo and mailing list. “In about 20 minutes, the retailer has a professionally derived preapproved campaign and they can also request marketing funds through the system,” said Kara Holder Revenew director of marketing.
The retailer just hits “send,” she added.
Revenew says its system also provides manufacturers and distributors an easy way to generate campaigns with a unified message for their retailers.
It specializes in the consumer electronics channel and works with the Home Theater Technology Specialists of America group as well as suppliers such as Sony and Samsung.
Through the new partnership, MERA members will be given free membership to Revenew.
Leading car stereo suppliers have already begun working with Revenew to prepare for car stereo campaigns, said Holder.
Revenew also helps retailers create mailing lists based on zip code and demographics.
“Our dealers love us because they feel like they can compete with the big box stores,” said Holder.
“Revenew brings us a single system we can use to send a manufacturer’s message to a group of retailers, and through to their customers, and have it be effective. In our efforts to increase consumer awareness and bring more customers through our retailers’ doors, this will be a great tool, said MERA president Chris Cook.
He noted that if 1,800 MERA members each send a mailing to 500 consumers, the industry would reach almost 1 million consumers. It would cost each retailer only $50, before manufacturer marketing funds.
I love it!!! But like most time compressed retailers, I would love a forward thinking manufacturer to offer a buy in and template, so all I need to do to participate is buy into the program is pick how many e-mails to send!! Now I can have quarterly sales with my most valued business partners, and look like a big box to my customers. Genius!