Rockford announced it has repositioned its Lightning Audio brand of car speakers and amplifiers, aiming it at the independent 12 volt specialist.
“Lightning Audio has shifted its focus from mass retail chains to the independent retailers, eliminated MSRP’s and prohibited internet sales of any kind, to help dealers improve their profitability and differentiate their product lines,” said a corporate statement.
Rockford claims the line includes step up features such as dual spiders and vortex cones on woofers, die-cast frames on the co-axial speakers and one-band parametric EQs on the class D mono-block amplifiers. Prices start at $49.95.
“Smaller volumes and increased pressure on margins have made it difficult for 12-volt dealers to succeed today,” said director of Lightning Audio, Al Congdon who said the line is designed to help dealers by delivering a “unique combination of power and features at a reasonable price.”
Source: Rockford Corporation