Even in this belt-tightening economy, people are willing to pay for connected services in the car, especially for traffic updates.
A recent study from IMS Research found that 57 percent of respondents in the U.S., U.K. and Germany want connected services in the car.
Out of all the connected services, social networking such as Facebook, was the least popular, despite the roll out of these app connections by many car makers recently. Other connected services included weather reports, off-board (cloud) navigation, off-board point of interest search, and full Internet access.
Of those people who did not want a connected system, the most frequent reasons given were: “Unsafe,” “do not need to be connected,” or “already have a smart phone.”
The study “Connected Head Units – Consumer Survey – 2011,” included 750 respondents; 250 USA, 250 UK, 250 Germany.
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Source: IMS Research