OnStar Joins MESA Buying Group

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The $100+ million car stereo buying/marketing group, MESA, can technically boast that General Motors is a partner.

GM’s OnStar subsidiary has joined the group as a vendor partner, as OnStar prepares to launch its first retail aftermarket product, the FMV rear view mirror that can add OnStar to service to almost any car.

OnStar joins MESA buying groupOnStar’s director of retail accounts Martin Quirk said, “Independent retailers are the key to success with OnStar’s new FMV, and M.E.S.A. Members represent some of the best in 12-Volt.”

MESA, the Mobile Electronics Specialists of America, has 27 retail members in 24 states, representing $114 million in annual sales.

Source: MESA

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