We all know about recent Ford radio problems, and J.D. Power believes other car makers will experience similar headaches in quality as they launch new car radio/navigation platforms.
“It’s an industry-wide problem,” said VP of global vehicle research, David Sargent. “Pretty much any automaker that adds a lot of technology has a problem short term,” he noted, according to Automotive News. Does this include car radios? “Yes,” a J.D. Power spokesman told us.
And given that nearly every major auto maker is planning to launch or is just launching new radio/smartphone platform, J.D. Power expects to see numerous problems in car radios in the near future.
The marketing firm is noting this trend already. Car radio/navigation systems were cited as one of two key technology problems in new cars. (The other problem is engine “hesitation.”).
J.D. Power’s new study found, that “Overall problem rates for audio/entertainment/navigation systems in 2011 are 18 percent higher than in 2010 and 28 percent higher than in 2009.”
Each year, J.D. Power tracks problems reported during the first 90 days of car ownership in its Initial Quality Study. The just-released 2011 study found that Ford’s problems jumped from 93 out of 100 models studied to 116 problems, this year, which sent it tumbling from its #5 ranking in quality to number 23. Ouch! Again the spokesman confirmed that much of the shortfall was due to the MyFord Touch radio.
Lincoln dropped from 8th place in 2010 to 17th this year, with 111 problems reported per 100 vehicles.
See the press release here.