Crutchfield improved its ability to convert shoppers on its Web site to buyers this year by 34 percent.
It achieved this by implementing a 2-click payment program through PayPal in December called Mobile Express Checkout.
Shoppers on mobile devices still represent only a small percentage of the tens of thousands of customers that visit Crutchfield.com, but it’s a group that’s growing quickly, said the retailer.
We checked in with Crutchfield’s ecommerce sr. manager Todd Cabell, but he isn’t saying what percent of the retailer’s business is from shoppers on mobile devices.
Source: Computerworld and CEoutlook
nice, but it could also be attributed to the lack of other purchase opportunities in the market.