OE integration devices that let you add-on to your car’s factory stereo system have a problem. They are misunderstood and often shunned by floor sales people who rather sell a car radio.
“I would estimate at least 70 percent of our retailers have not engaged in proper OEM integration training,” he claims.
So DICE Electronics hired Gazda Bitner Consulting to develop a training program for DICE’s integration products that launches this week.
Witt will do the actual training, which is free to retailers. There’s also a computer learning module.
“The biggest problem is that consumers who walk into the auto electronics departments are not aware that the OEM upgrade or add-on products…are available,” he said.
The training covers DICE’s full line of devices: MediaBridge, DUO, Universal RDS, G2 Cradles and Integration Accessories.