Diamond Audio Parent Supplies West Coast Customs

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Domestic Investment Group LLC (DIG), owner of  Diamond Audio, Cerwin Vega Mobile and other car audio brands, is the mystery supplier of some of the new West Coast Custom branded car audio products, confirmed West Coast Customs and sources close to DIG.

Diamond Audio parent supplies West Coast Customs car audioA spokesman for Diamond Audio said its brand and products are not related to the West Coast Customs deal with DIG, but he acknowledged that DIG will be a WCC supplier.

DIG also owns the Caché, Fierce Car Audio, and IQ Smart Solutions brands.

We were unable to reach a corporate spokesperson for DIG, based in Chandler, AZ.

The West Coast Customs branded car audio products are now available at BestBuy.com and will be carried in many Best Buy stores starting this summer.

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5 Comments

  1. The catch is…Best Buy will need to promote it. Thier biggest problem in my area is customer service and lack of qualified people working in the 12 volt dept.

    Hopefully this will be the time for them to make a turn for the better. Don’t want to see another Circuit City-like fallout.

  2. Best Buy, like all other brick and mortar retailers, appears to be looking to find a little shelter from price grabbers and internet low ballers. Best Buy can give the whole business a boost if they put some promotion behind the category.

  3. I am sure that there will be varying opinion on this, but I think this is good news for the specialists. The more Best Buy focus’ on brands we do not carry, the better the opportunity to sell our products at a reasonable margin.

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