Rockford will become a reseller of Panasonic car radios starting with two models that ship March 7.
Panasonic officially exited the aftermarket two years ago, but remains an OEM car electronics supplier.
Specifically, Rockford has partnered with Pana-Pacific to offer the Panasonic radios to Rockford’s dealers.
Rockford’s chief Bill Jackson said the Panasonic product would be “sheltered” and “profitable,” for retailers.
Rockford will provide all technical support and customer service as well as warranty service for the Panasonic products.
Source: Rockford Corp.