Metra Electronics is expanding into home theater by entering the component market at the Consumer Electronics Show this week.
And it is also stepping up its role as a distributor of other brands. At CES, it will announce new distribution agreements with Bluetrek, a maker of upscale Bluetooth earpieces and kits, and with the Freeway brand of car audio products.
Metra, which claims an 85 percent share of the car electronics kit and harness market, will push into home theater at CES with the launch the Audio Solutions line.
The 2.1 model includes 2 speakers on a bracket that fits screens from 32- to 55-inches. A flat subwoofer is built into the back of the bracket and there are no speaker cables.
Both models offer 100 watts total. Metra says it focused heavily on sound quality in the new units, which rival standalone speakers in audio quality and bass.
“It’s one of the only solutions in the marketplace that mounts the TV with audio and hidden wires,” said the company.
The TVAM2.1 should carry a MAP price of under $500. The TVAM3.1’s price will be announced. Shipping is planned for April/May.
Audio Solutions will also offer iPad, iPhone and iPod speaker systems.
In new distribution agreements, Metra will serve as a master distributor for Bluetrek’s high style Bluetooth earpieces and its installation free car kits. It will also distribute Bluetrek’s LostDog product line of cases for smartphones, laptops and other consumer electronics products.
Finally, Metra will be the exclusive distributor of Huizhou Freeway Electronics’ GPS, DVD and in-car AV products.
Source: Metra Electronics