With the end of the year nearing, it’s time to give car stereo a report card on 2010 sales.
Alas, fixed navigation sales were down too by 7 percent, but as we reported earlier, some customers are now opting get their navigation from a portable GPS device or smartphone so they are buying simpler AV radios instead of the full in-dash navi package.
Car stereo speakers as a whole were down by 5 percent year to date and 12-volt amplifiers and equalizers were down by only 2 percent.
Jan – Oct 2010 vs. Jan – Oct 2009
Unit Volume % Change
Car Stereo Speakers -5%
Amplifiers and Equalizers -2%
Fixed Nav -7%
Total Mobile Audio (excluding PND) -7%
Source: The NPD Group/Retail Tracking Service
Sorry we don’t have dollar volumes for you.
Photo: Kenwood DNX6960 via Crutchfield