NOOKcolor TV Ad Launches Today

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To show off its new NOOKcolor—the first color eReader or tablet from a leading eReader brand—Barnes & Noble announced a TV campaign.

A 30-second spot pans through a B&N store til reaching the NOOKcolor with the voice over stating, “At Barnes & Noble, we’ve taken everything we know about reading and put it here.”

It appears to be aimed at women as the spot also features scenes of women reading the NOOKcolor “anytime anywhere.”

The spot launches Monday, November 22 during TV shows such as Glee, Dancing with the Stars, and Saturday Night Live.

See the ad here.

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