General Motors’ OnStar is not going to sit back and let the Ford Sync get all the car-gadget glory.
OnStar told Bloomberg it may offer Facebook technology that lets you verbally update your status message and listen to your “news feed” messages in the car. OnStar is also testing a service to read back your text messages as you drive, and let you respond with four pre-set replies.
OnStar is expected to announce an update to its service next month and the company will support the new version with an advertising campaign using the tag line “Live On,” and “Always On.”
“When Ford came out with Sync, they met OnStar’s services and upped the ante,” analyst Brandy Schaffels at TrueCar.com told Bloomberg. “Technological features are where GM and Ford are going to found their reputation with the next generation.”
The GM company is also studying ways to use OnStar outside of the car, in situations where instant contact with an operator might be useful for emergency or concierge purposes, sources told Bloomberg.
OnStar is hosting a media event next Tuesday, Sept. 14 in Manhattan, that will focus on a new campaign against driver distraction, said a spokeswoman.
OnStar has about 5.7 million subscribers and is offered in more than 40 GM 2011 vehicles.