Harman International’s car audio brands JBL and Infinity have partnered with the PRO Group AV buying group.
JBL and Infinity will supply PRO Group members with car audio products, in keeping with the aim of Harman’s new consumer division VP and GM David Rogers who said, the PRO Group alliance is “a goal that I’ve set my eyes on since taking on my newly appointed position with the Harman Consumer.” He added, “An important element of our go-to-market strategy is to develop true partnerships with key retailers throughout the U.S.”
The PRO Group includes 17 leading AV retailers such as Crutchfield, Car Toys, 6th Avenue Electronics, Paul’s TV, Chelsea Audio Video, Ovation Home Entertainment and Bjorn’s.
Harman’s Infinity brand parted ways with Best Buy this spring.
Source: Harman International
