CES Audit Shows Visitors Up From 2009 at 126K

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In case you were wondering how many people attended the Consumer Electronics Show (CES) in January, the answer is 126,641 visitors, according to audited results from Veris Consulting, said the Consumer Electronics Assoc. (CEA) which hosts the show. This is up slightly from 113,085 visitors in 2009 but down from 141,150 visitors in 2008, according to past audited results.
Veris said 45 percent of all attendees for CES 2010 were senior level executives, director level and above, (similar to last year). Presidents, CEOs and business owners made up 20 percent of attendees. Also, more than 8,400 attendees represented companies with more than $500 million in total annual sales, nearly double the previous year. And more than 12,000 retail buyers attended.
Source: CEA
Photo: CES 2010 via letsgodigital.org

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1 Comment

  1. When you let people from the streets in, the numbers will go up. I was there and it was a waste of time. 90% of attendees were NOT buyers in any way shape or form. As the article states only 12,000 buyers= less than 10%,(that includes international buyers and does not factor in the ton of badges that were doubles or flat our wrong.
    In addition I love the statistic that says that 8400 attendees represented companies that buy 500,000 or more 🙂 The only thing required to put that on your badge is a click of a mouse. regardless the show sucked, and it was a gigantic waste of time and money.
    As usual the Union workers were a pain and the hotel rooms charged $400+ a night for the first 2 nights. Great way to keep the actual buyers out CEA!

    If CEA cared about its exhibitors it would make sure that hotel rooms would not exceed $100/per night (Paris/Belagio etc… excluded)
    Otherwise how are real world buyers going to justify such an expense in this economy?

    I guess when the few large companies are the only ones that matter to CEA the rest of us just don’t matter.

    Good luck lasting through the rest of this decade CEA, with the Internet your organization is becoming obsolete.

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