Sony Shifts Ad Strategy

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Sony is changing its advertising tune, focusing on a few select products rather than trying to pitch most of them. Taylor Swift appears in a 30-second TV spot for the Cyber-shot SDC-TX7 digital camera, in just one of the star-graced commercials Sony will launch this year in a $100 million campaign. “Niche is the new tactic,” says Forbes.com, as Sony tries to battle Apple, Nintendo, Microsoft and Amazon on different product fronts. Personally I think Sony should dust off its old “Sony No Baloney” campaign.
Source: Forbes.com

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