Cool-er Due in “Major Retailers”

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Interead, maker of the Cool-er says it will announce in the next couple of weeks some “very major” retailers who will begin carrying its Cool-er eReaders. Until, now Cool-er has been stocked mainly by QVC; and D&H Distributors recently began working with the brand in the U.S.
Interead showed at the Consumer Electronics show, a WiFi enabled Cool-er Connect (due this fall) and a compact model Cool-er Compact (due this summer). Interead CEO Neil Jones said a 3G Cool-er will debut this fall along with the WiFi-capable Cooler-Connect.
The Cool-er Compact claims to have the smallest footprint of any eReader, measuring 6.7 by 4.6 inches and less than a half inch thick. It has a 6-inch E Ink screen with 2GB of onboard memory and SD card slot. The Cool-er Connect offers WiFi and a touch screen and weighs a low 5.8 ounces. Jones said pricing will be announced closer to ship dates.
Jones also mentioned that eReaders this Christmas, will be judged not just by the color of their screens (or lack of, versus the tablet PC) but by their usability. Consumers “will see there’s a huge difference in LCD screens that you can’t read in sunlight and that drain down the battery.” Another no no is eReaders without DRM so you can only buy free eBooks.
Cool-er, first launched in May in the U.S. last year, and began attracting attention as a trendy, low priced eReader (at the time) at $249.
Source: CEoutlook

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