A new audio player system that uses FLAC (Free Lossless Audio Codec) but is also compatible with current digital music, has achieved a successful pre-launch and could make waves in the car.
Pono Music, started by musician Neil Young, offers uncompromised audio quality and is burning up Kickstarter, where it has already raised over $2 million, about triple its original goal.
Pono Music involves a PonoPlay slick portable audio player that may plug into a car or home stereo (with cable).
There is also a PonoMusic web site for downloading music that is supported by all leading music labels.
The system uses lossless audio for sound that has 6 times more musical information than an MP3. The music depends on the quality of the original recording. So if the music you select was originally recorded in ultra high-resolution (192kHz/24 bit versus typical CD quality of 44.1kHz/16 bit) then Pono will give you about 30 times more data than a typical MP3.
Pono Music makes a great case why it’s time to stop settling for easy, convenient MP3s and to start using better sounding music. If you—meaning someone in the car stereo industry—watches the first 2 minutes of the video on Kickstarter, you will probably want the player.
PonoPlayers are available on Kickstarter for $300 and will ship to early buyers in October. The player has a screen and just 3 buttons. It uses 64GB of internal memory and a removable 64GB microSD card included (128GB total), holding about 100 to 500 albums. A player should cost around $399 when offered commercially beyond Kickstarter.
Source: Kickstarter (Thanks Larry)