Aftermarket lighting company, Lucas Lighting, announced that Jim Warren, who formerly led the Elite Distributor Alliance (EDA), has joined Lucas as Executive Director.
Warren is tasked with leading Lucas’ expansion into the category of automotive batteries as well as expanding growth within North America and beyond.
Warren’s experience includes seven years as Executive Director at the EDA 12 volt distributor buying group. Prior to that he was VP of Merchandising at Car Toys in Seattle and SVP Sales and Marketing at Harman International.
At Lucas Lighting, Warren will work with Steve Rogers who is now VP over all Lucas YH Holdings and Ken Wiseman, who continues as National Sales Manager.
Mike Hong, Lucas President and Founder said, “Lucas Lighting has really resonated with our customers in North America. The reliability of our products combined with solid profitability has been a very successful formula. We now have opportunities to expand outside of North America as well as in our home markets.”
Warren said, “For the past several years I’ve watched Lucas Lighting’s leadership in the rapidly growing lighting category….It’s super exciting to have the opportunity to help grow the brand both here in the United States and worldwide.”
Go Jim!
Congrats, Jim!
Congratulations Jim!