Press Release: IRVINE, CA – Elettromedia USA hosted several premier dealers for its Tech Tour regional events in Chicago and New England earlier this summer.
“We’ve made a commitment to our dealers to support them in using the newest solutions,” said Rob Wempe, VP Sales for Elettromedia USA. “The AF Forza bit amplifiers have industry-leading OEM integration and tuning functions, and we want our dealers ready to use them in their daily business.”
“The model for years with training has been in dropping into shops – after tired dealers have had a long day – with pizza and soda, and ask them to change their daily lives at work. It’s not a winning strategy,” said Ken Ward, International Technical Marketing Manager for elettromedia Italy. “So we took a different approach.”
The Chicago event was held in conjunction with Echo Sales and Marketing, and the New England event took place in conjunction with 12V Specialist. “We appreciate the partnerships with Echo and 12V Specialist in putting together these events for dealers – true professionals, both of them!” said Wempe. “The Chicago event was hosted by Showtime Audio, and we thank them for their use of their brand-new shop!”
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