Dashcam Maker Planning US Deck Entry, Gains Share

Press Release: NOTTINGHAM, UK– Road Angel, the UK dashcam maker that plans to enter the US car audio market, announced it has tripled its share of the UK dashcam market, making it the fastest-growing dashcam brand in the UK.

Road Angel entered the UK head unit market about a year ago, and plans to launch CarPlay/Android Auto decks in the US this spring.

In 2022, the UK equivalent of Consumer Reports, called “Which?” awarded Road Angel’s Halo Ultra dashcam,  ‘Best Buy’ status. It also named it as one of the top  50 products of 2022 across all categories.

Road Angel is owned by In Phase International, which produces home hifi equipment and car audio speakers/amplifiers and accessories. It also owns car audio and home hifi retail stores in the UK.

Road Angel said its position as the fastest growing UK dashcam brand is the result of growing sales across its product range, allowing motorists to buy dashcams from £79 to £199.

It is estimated that over a quarter of the 40.4 million licensed vehicles on UK roads now have dashcams, with that share continuing to rise year on year.

A trend that has impacted sales is that consumers are increasingly looking for dashcams without screens to reduce distractions while driving.

B2B after-market sales currently represent the largest part of Road Angel’s dashcam business with sales significantly up year on year, while retail sales are also growing.

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