GENEVO America announces the appointment of Murfco Inc. as its manufacturer’s representative firm for Southern California, Arizona, and Southern Nevada. The partnership expands local sales representation and dealer support for GENEVO’s premium radar detection and laser protection systems.
Founded in 1985 by Dan Murphy, Murfco is a family-owned firm headquartered in Murrieta, California. The company brings more than 40 years of experience in manufacturer representation, dealer development, and specialty automotive electronics. Its team combines established dealer relationships with hands-on installation knowledge and technical sales expertise.
Through the partnership, Murfco will work with specialty retailers and professional installers to develop GENEVO’s presence across the territory. Its focus on product demonstrations, sales training, and installation support will help dealers present GENEVO systems with confidence and support their customers throughout the ownership experience.
“We’re excited to welcome Dan Murphy and the Murfco team to GENEVO America,” said Dave McKee, Director of Sales at GENEVO America. “Their technical experience, strong dealer relationships, and hands-on approach to support make them a great fit for our brand. We look forward to working together to give specialty retailers across Southern California, Arizona, and Southern Nevada the product knowledge and local support they need to grow with GENEVO.”
Dan Murphy, Founder and President of Murfco Inc., shared his experience with GENEVO:
“Having represented radar detector brands in the past, I’ve learned that the biggest problem with many detectors is false alarms. When a detector constantly goes off for no reason, eventually you stop trusting it, unplug it, and put it in the glove box—and that’s when you end up getting a ticket.
“On a recent trip to Idaho, I had the opportunity to put Genevo to the test in real-world driving conditions, and I was genuinely impressed. The detector remained quiet unless there was an actual law-enforcement radar threat. No constant false triggers, no unnecessary alerts—just reliable performance when it mattered.
“That level of accuracy builds confidence in the product, and that’s exactly what a radar detector needs to do. I’m very excited for Murfco Distribution to represent the Genevo brand and bring these products to our customers.”
The appointment reflects GENEVO America’s commitment to building a knowledgeable representative network and lasting partnerships with specialty retailers. Murfco’s experience with premium automotive electronics and custom vehicle integration supports that commitment at the local level.
Dealers interested in working with GENEVO can contact Dan Murphy at Murfco at (800) 848-6038 or [email protected], or Dave McKee at (847) 208-5990 or [email protected].
About GENEVO America
GENEVO America is the North American division of GENEVO, a European company specializing in premium radar detection and laser protection systems. GENEVO combines European engineering with a focus on driver awareness, professional integration, and knowledgeable support for drivers and specialty retailers. Learn more at www.genevo.com/us/.
Media and corporate contact
GENEVO America | [email protected] | www.genevo.com/us/
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