Press Release (UNEDITED): Saskatoon, SK – Firstech Canada is proud to announce its appointment as the MasterDistributor for ELAC premium home audio products across Canada. The partnership marks another important milestone in the continued expansion of Firstech Canada’s Residential and Commercial division, bringing one of the industry’s most respected audio brands to dealers and integrators nationwide.
As Master Distributor, Firstech Canada will provide Canadian dealers with broad access to ELAC’s award-winning lineup of speakers, subwoofers, and high-performance audio solutions, backed by comprehensive inventory, technical expertise, sales support. As ELAC celebrates its 100th anniversary in 2026, the company stands as one of the world’s most respected names in premium audio. Founded in Germany in 1926, ELAC has spent a century advancing loudspeaker technology through precision engineering, industry-leading innovation, and uncompromising craftsmanship. From pioneering breakthroughs in transducer design to today’s award-winning home audio systems, ELAC has earned the trust of audiophiles, custom integrators, and music enthusiasts around the world. Whether it’s a dedicated two-channel listening room or an immersive home theatre, ELAC products deliver the exceptional performance, reliability, and value that today’s dealers and their customer’s demand.
“Becoming ELAC’s Master Distributor in Canada is much more than adding another premium brand to our portfolio, it’s a long-term commitment,” said Phil Maczuga, Director of Brands and Supply Chain at Firstech Canada. “We’ve made a significant investment in inventory to ensure our dealers have the products they need, when they need them, backed by the level of service and availability they expect from Firstech Canada. Combined with a strategic channel management approach focused on supporting authorized partners, driving sustainable growth, and protecting the value of the ELAC brand, we’re excited to build on ELAC’s outstanding reputation for performance, quality, and innovation across the Canadian market. “The new partnership reinforces Firstech Canada’s commitment to offering premium Residential and Commercial solutions that meet the evolving needs of custom integrators, retailers, and installation professionals throughout Canada.
“ELAC has always been committed to delivering exceptional audio experiences through products that combine innovative engineering with outstanding performance,” said Joe Riggi, President, ELAC Americas Inc. “Appointing Firstech Canada as our Master
Distributor reflects our confidence in their ability to represent the ELAC brand and provide the level of support, inventory, and market expertise our Canadian dealers expect. We’re excited to work together to grow the brand and make ELAC’s premium audio solutions more accessible across Canada.”
ELAC products are available immediately through Firstech Canada’s network of authorized dealers and integration partners across Canada.
Explore ELAC at Firstech Canada
Canadian dealers can now browse and order the complete lineup of ELAC premium
audio products through Firstech Canada.
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Become a Firstech Canada Dealer
Interested in carrying ELAC and Firstech Canada’s complete portfolio of leading
technology brands? Apply today to become an authorized Firstech Canada dealer.
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Upcoming Webinar
Join Firstech Canada and Chris Walker VP of Product Development at ELAC for an
upcoming webinar introducing the ELAC product lineup, including product highlights,
application opportunities, and sales insights.
Date: August 13, 2026
Register Here
