Press Release: Firstech Canada has announced the appointment of three new team members and an expanded role for an existing team member, reflecting continued growth across the company’s 12-volt, residential and commercial business.
Jason Haberman joins as Business Development Manager for British Columbia. Haberman brings more than three decades of experience in the Canadian consumer electronics industry, with a background spanning sales leadership, strategic partnerships, channel growth, and emerging technologies.
Francisco Aquino joins as Business Development Manager for Ontario and Quebec. Aquino has a background in technical knowledge and dealer support, and has worked with integrators and premium technology brands on residential and commercial solutions.
Frank Abate joins as Client Services Specialist for Residential and Commercial. Abate brings a customer service background focused on communication, responsiveness, and relationship management.
Adel Gadallah has been appointed to an expanded role as Business Development Manager for Residential and Commercial, covering Alberta, Saskatchewan, and Manitoba. Gadallah has decades of experience across sales, retail, management, and manufacturer representation in the Canadian electronics industry.
Phil Heck, Director of Growth and Experience at Firstech Canada, commented on each appointment:
On Haberman: “Jason’s energy, industry knowledge, and ability to build lasting relationships make him an incredible addition to the Firstech Canada team. His experience across so many evolving technology categories positions him perfectly to help drive our momentum in British Columbia and support the next phase of our growth across Canada.”
On Aquino: “Francisco brings tremendous enthusiasm, professionalism, and industry insight to Firstech Canada. His commitment to supporting dealers and creating strong partnerships aligns perfectly with the direction of our company, and we’re excited to have him helping expand our presence throughout Ontario and Quebec.”
On Gadallah: “Adel’s passion for supporting partners and helping businesses grow is something that truly sets him apart. His expanded role reflects both the confidence we have in his leadership and the exciting direction Firstech Canada is heading as we continue growing our residential and commercial business throughout the Prairies.”
On Abate: “Frank’s positive attitude, commitment to customer care, and ability to build strong relationships make him a fantastic fit for our team. As Firstech Canada continues to grow, having dedicated people focused on delivering an exceptional partner experience is more important than ever, and we’re excited to welcome Frank aboard.”
