Press Release (EDITED): Bowers & Wilkins announced it extended its existing McLaren Automotive partnership and also became the Official Partner of the McLaren Formula 1 Team.
The partnership continues the collaboration between McLaren Automotive and Bowers & Wilkins launched in 2015.
Bowers & Wilkins’ pursuit of perfection, led by founder John Bowers, mirrors the precision and performance demanded in Formula 1 racing. McLaren’s own approach was born of founder Bruce McLaren’s desire to build the world’s most accomplished racing cars.
As part of their partnership, Bowers & Wilkins’ engineering team work closely with counterparts at McLaren Automotive to create the audio system found in the company’s supercars, including the recently announced McLaren W1.
The W1’s audio system features premium audio technology designed to integrate into the interior’s InnoKnit fabric and carbon fibre architecture, utilizing the very latest advanced speaker technologies developed in Southwater, home to the Bowers & Wilkins research and development team and only 30 miles away from the McLaren Technology Centre.
By extending the partnership into the McLaren Formula 1 Team, the brands are further highlighting the depth of their relationship. Building on a successful award-winning range of co-designed products, including the Px8 McLaren Edition and Zeppelin McLaren Edition, new projects are in development to further appeal to the Formula 1 team’s substantial global fanbase.
Additionally, Bowers & Wilkins products will play a crucial role in the team’s extensive travel, relaxation and pre-race preparation needs throughout the season.
“We’re delighted to welcome Bowers & Wilkins to McLaren Racing, building on their partnership with McLaren Automotive. Both brands share a commitment to innovation and technical excellence, and we look forward to creating exciting new products for our fans together.” Nick Martin, Co-Chief Commercial Officer, McLaren Racing.
Speaking on behalf of Bowers & Wilkins, Tom Henderson, Marketing Director for Licensing and Partnerships, said: “We are delighted to continue and build upon our highly successful car audio development programme as well as continuing to explore co-branded product opportunities, building on the success of the Px8 McLaren Edition and Zeppelin McLaren Edition with products and storytelling that connect us to the exciting world of McLaren Racing.”
Learn more at www.bowerswilkins.com
