Press Release (EDITED): LONG BEACH, CA– JVC Mobile Entertainment is set to host an exclusive training event from March 7-9, 2025, designed to provide the EDA sales staff with an in-depth understanding of the Direct Replacement product category.
This intensive program will ensure that EDA team members are fully equipped to educate their accounts and drive the success of this game-changing category.
The Direct Replacement series redefines aftermarket car audio by offering seamless integration into factory dashboards, eliminating the need for extensive installation kits and modifications. As this category continues to gain traction, proper education is critical to ensuring dealers can maximize its potential.
“This training event is a major milestone in our commitment to ensuring our sales partners have the expertise and tools to support their dealers,” said Steve Cote, Director of Sales at JVC Mobile Entertainment. “By bringing together the EDA sales team, we’re investing in the long-term success of this category and ensuring they have the insights needed to position Direct Replacement effectively.”
What to Expect
- Comprehensive Product Training: Attendees will gain a deep understanding of Direct Replacement receivers, their features, and installation advantages.
- Hands-On Demonstrations: Live product showcases and real-world application examples will reinforce key concepts.
- Market Strategies: Insights on how to position Direct Replacement in the industry and educate accounts for long-term growth.
- Q&A and Networking: An interactive environment where the EDA sales staff can engage with JVC’s product specialists and leadership team.
By the end of the three-day event, the EDA sales staff will leave with a wealth of knowledge and the confidence to educate and empower their dealer network, ensuring widespread adoption of the Direct Replacement product line.
