Five Mickey Shorr car audio stores closed in recent months, marking a major downsizing for one of the leading 12 volt shops in the Detroit area.
Chief Financial Officer Greg Burcz of the ABC Warehouse chain, which owns Mickey Shorr, confirmed the store closings and said the company saw overlap in some of the locations. “We really want to reinvest in the remaining stores…we had too much overlap with store locations. It’s not much different from what we’re seeing in other stores.”
Regarding the overall Detroit 12 volt market, Burcz said, “I don’t think it’s that different from any other market. You’re just seeing in general a pull back by consumers after the pandemic.”
Mickey Shorr stores in Waterford, Kegal Harbor, Lincoln Park, Port Huron and Livonia Michigan were shuttered in the February/March time frame, leaving eight remaining stores, according to the company’s website.
In its heyday, Mickey Shorr was credited by one local source as selling over 10,000 remote starts in a season.
Back in 2018, Mickey Shorr was said to operate 16 stores, with an estimated $22 million in annual sales, according to a 2019 TWICE Top Retailers Report. Burcz would not confirm or deny that figure.
TWICE ranked ABC Warehouse as number 29 out of the 2024 Top 50 Consumer Electronics Retailers with sales of $206 million in 2023 out of 42 stores.
Mickey Shorr opened in 1967 in Royal Oaks, MI.
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