Domino’s Pizza is now offering (and promoting) a new tie in with CarPlay that could give the CarPlay app even more publicity.
A new Domino’s app on CarPlay lets drivers order directly from their car radio. Users can reorder from a saved order with a couple of taps or quickly call Domino’s. It is billed as an alternative to waiting on line at a fast food drive-thru.
Dunkin’ and Panera Bread already offer CarPlay apps.
A new Domino’s ad has the tagline “Stop waiting in line at drive-thru’s just to place an order. Use the Domino’s app on Apple CarPlay instead.” It shows a couple stuck at a drive thru line that suddenly decides to order pizza through CarPlay instead.
Domino’s ad budget in the US last year totaled $33.8 million.
You can view the ad on YouTube, where Domino’s has 451K subscribers. https://youtu.be/YNgwNMyFbR4
See the Domino’s press announcement here.
