SEMA (Specialty Equipment Market Association) announced a five-year plan to turn the SEMA Show into SEMA Week that would take place throughout Las Vegas in an “all-city” experience.
The SEMA Show would remain a trade only event Monday through Friday, with a limited number of enthusiasts allowed to attend on Friday. Beginning on Friday evening, SEMA will take over the Las Vegas Festival Grounds through Saturday night with an all-new SEMA Fest.
The new SEMA Week is also scheduled to include a SEMA Auction, featuring some of the best builds from SEMA and other vehicles.
SEMA will continue to expand and refine SEMA Week over the next five years, rolling out new events and activities throughout the city of Las Vegas.
“We have been watching the connection between enthusiasts and our industry grow for more than a decade and, as the industry’s trade association, have a responsibility to help facilitate that connection in new and meaningful ways,” said James Lawrence, SEMA Chairman of the Board.
SEMA wants to create “a new platform for enthusiasts and the industry to engage with one another,” he said.
For 2023, SEMA Fest at the Las Vegas Festival Grounds will be open to everyone– enthusiasts and the aftermarket industry– in a celebration of car culture. It will include top music and entertainment, a car show and cruise, VIP experiences, automotive celebrities, and motorsports. It will run alongside the SEMA Ignited Cruise and SEMA Show after-party, which draws thousands of enthusiasts on Friday night.
Additional details for the 2023 SEMA Show, SEMA Week, and SEMA Fest will be announced in the coming months.
Photo: SEMA Ignited