Maxxsonics Celebrates 20th Anniversary

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Maxxsonics Celebrates 20 Years

Press Release: Libertyville, IL Founded in 2001 by a handful of consumer/mobile electronics veterans, Maxxsonics USA has achieved a following of car enthusiasts inspired by audio, and who crave superior sound.

Over the last two decades, Maxxsonics USA has grown from a small, single-digit employee-sized company to a larger mid-sized company that has now expanded into Arizona.

In the past 20 years,  Maxxsonics expanded into marine, then UTV and off-road audio, with products from MB Quart Nautic speakers to Hifonics ALPHA amplifiers that are so compact in size that fit in nearly any vehicle space.

“From starting as a ‘mobile-only’ business and expanding into explosive growth in the Powersports industry with MB Quart and Hifonics and OEM for Polaris and Kawasaki, I am honored and excited to see the Maxxsonics USA story and trajectory unfold in such a short period,” said Maxxsonics President Alden Stiefel.

In 2001, Maxxsonics USA started as a small office building in Lake Zurich, IL, and then moved to a larger building while remaining in the same northwest suburb Chicago. A few years ago, Maxxsonics USA moved to an even larger office building with an expansive warehouse facility in Libertyville, IL. This past year Maxxsonics also opened its doors to an ALL-NEW Arizona facility to focus and improve R&D, model-making, and environmental testing capabilities.

A growing product selection and ongoing presence at events and trade shows have increased visibility and popularity across the entire family of audio brands, which now include MB Quart, Hifonics, Crunch, and Autotek. From Jeep Beach to Sand Sports Super Show, SEMA, to Overland Expo, Maxxsonics USA continues to expand awareness and exposure of the newest products and offerings where the industry and lifestyle demands.

 Brian Sherman, Vice President of Product & Marketing, also commented, “I have been with Maxxsonics for almost 75% of the company’s existence, and I am extremely proud of all that we have been able to accomplish. Under Alden’s leadership, we have steadily grown into a leading supplier in a very competitive market. 20, greatly successful years is the result of our team’s efforts to push the envelope and improve on what we all do every day. It is that dedication from our team that gives me an immense sense of pride to work at Maxxsonics.”

A crucial milestone has been the growing partnership and collaboration with OEM suppliers that include Polaris, Kawasaki, and CFMOTO. With these well-known and high-tier brands, Maxxsonics USA has developed, collaborated, and brought to fruition audio kits for multiple vehicle lineups that include the Polaris Ranger, Polaris RZR, Honda Talon, and Kawasaki KRX. With these ongoing partnerships and room for more in the future, Maxxsonics USA continues to push horizons in every corner of machine and vehicle.


For more details on Maxxsonics USA or the entire family of audio brands, visit the website at


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