General Motors has launched a new video streaming service for passengers in select vehicles, delivering popular cable stations to passenger devices in the car. HBO Max is expected to be added to the offering next year.
The new streaming service is provided by WarnerMedia and AT&T and takes advantage of GM’s 1 million WiFi subscribers.
Called WarnerMedia RIDE, the service streams Boomerang, Cartoon Network, CNN, TBS, TNT, the Bleacher Report and more.
AT&T subscribers get free access to WarnerMedia RIDE (if they have an unlimited data plan), while non-AT&T subscribers pay $20 per month.
It is available on select Chevrolet, Buick, GMC and Cadillac vehicles.
Last month, General Motors became the first automaker to surpass 1 million subscribers to WiFi over 4G, announced the automaker.
WiFi is most popular in trucks and 3-row SUVs, said GM, led primarily by families in SUVs like the Chevrolet Tahoe and Suburban, GMC Yukon and Cadillac Escalade.
Through a connection to HBO Max next year, GM owners will get 10,000 hours of premium content from HBO Max, Warner Bros., Cartoon Network, Looney Tunes and more through in-vehicle WiFi.