During the pandemic, secondary brands are gaining market share as first tier companies run out of product, sending dealers scrambling to find new product sources. About a dozen suppliers have confirmed this trend. So we asked The NPD Group to compare the top 5 speakers, subwoofers and amplifiers in recent weeks to the best sellers during the same period last year. Did some secondary brands make it into the top 5 lists this year?
Nope. For the most part, the top products remained similar to last year’s models and/or brands.
NPD tracks more than 1,300 e-commerce and brick-and-mortar retailers.
Top 5 Speaker Models in the U.S. compared to last year based on dollar share
5 Weeks (Jul 05 2020 – Aug 08 2020)
Model Brand
- 46CSC654 Kicker
- DSC6504 Kicker
- 46CSC6934 Kicker
- 43DSC69304 Kicker
- 46CSC684 Kicker
5 Weeks (Jul 07 2019 – Aug 10 2019)
Model Brand
- DSC6504 Kicker
- 46CSC654 Kicker
- 43DSC69304 Kicker
- 46CSC6934 Kicker
- TSA652F Pioneer
Top 5 Subwoofer Models in the U.S. compared to last year based on dollar share
5 Weeks (Jul 05 2020 – Aug 08 2020)
Model Brand
- 43DCWR122 Kicker
- 11HS8 Kicker
- 43VCWR122 Kicker
- 43CWR122 Kicker
- 44TCWC104 Kicker
5 Weeks (Jul 07 2019 – Aug 10 2019)
Model Brand
- 43DCWR122 Kicker
- 11HS8 Kicker
- 43VCWR122 Kicker
- 44TCWC104 Kicker
- 43CWR122 Kicker
Top 5 Amplifier Models in the U.S. compared to last year based on dollar share
5 Weeks (Jul 05 2020 – Aug 08 2020)
Model Brand
- CXA8001 Kicker
- GMA5702 Pioneer
- SA60M Alpine
- R500X1D Rockford Fosgate
- CXA4001 Kicker
5 Weeks (Jul 07 2019 – Aug 10 2019)
Model Brand
- CXA8001 Kicker
- GMA5702 Pioneer
- CXA4001 Kicker
- KTP445U Alpine
- R500X1D Rockford Fosgate