Soundshield Appoints Canadian Distributor

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Press Release: ANCHORAGE, AK —SoundShield™, the sound deadening brand that debuted at KnowledgeFest in Dallas last month, announced it has signed BB Distribution as its exclusive Canadian distributor. SoundShield co-founders John Schwartz and Bryan Schmitt both commented “We’re very excited to partner with the powerhouse team at B&B! They have a great reputation and it’s an honor to have them exclusively represent our brand SoundShield in Canada.”

BB Distribution will stock SoundShield in its 44,000 square foot headquarters and its Western Canadian warehouse in Edmonton, Alberta as well as in its Eastern Canadian warehouse and office in Mississauga, Ontario. The company also has a French speaking Client Services office in Montreal, Quebec. “We have the entire country well covered with our warehouse locations and most importantly with our national sales and training team to support our aftermarket automotive electronics specialist dealers. We are excited to partner with John and Bryan with this SoundShield brand opportunity in Canada,” remarked Jason Haberman, Director Sales & Marketing for BB Distribution.

SoundShield’s flagship product is a 4.5mm thick, triple-layer damping sheet with a flexible butyl rubber, high-tac adhesive base, a heat-rejecting foil center and a high-tech, waterproof closed-cell foam top layer. The sheets easily install on vehicles sheet metal and panels prone to vibration and transfer of road noise. “We originated the adhesive compound after much testing in Alaska where my retail shop (Perfectionist Auto Sound & Security) is located, so we know SoundShield will adhere easily and remain bonded even in the coldest Canadian winters” added John Schwartz.

B&B Electronics changed its name to BB Distribution this year after 47 years of distributing 12 volt electronics and accessories. The company is known for its annual BB Dealer Expo in Edmonton where it offers the BB Installer IQ School with high level 12 Volt technician training over three to four days. Bryan Schmitt, the lead instructor at BB Installer IQ commented, “Their dedication to the specialist retailer channel is a significant reason we chose to sign BB Distribution as our exclusive Canadian distribution partner for SoundShield.”

About SoundShield
Founded in 2019, partners John Schwartz and Bryan Schmitt saw an opportunity to elevate the level of installation quality behind the panels of a vehicle interior so that every technician’s visual and audible installation efforts were highlighted without the drawbacks of rattles, buzzes and road noise. Headquartered in Anchorage, AK and with its central US distribution facility in Dallas, TX, SoundShield is dedicated to 12 volt retailers and interior fabrication specialists with the highest quality and most effective automotive sound deadening products available today.

For more information about SoundShield, please visit or follow them on Instagram @soundshield.

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