Brandmotion Holds Training Session at KnowledgeFest

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Press Release (Unedited): SOUTHFIELD, MI – Brandmotion LLC, leading supplier of advanced safety systems for the automotive aftermarket, announced it is conducting educational training on unique market opportunities for the first truck-specific application of its integrated radar blind spot detection system.  Built for 2015-current Ford F-150 trucks, the RBDS-1520 features proximity sensors that seamlessly and stylishly mount to the factory rear bumper. The RBDS-1520 received the Best New Truck & SUV Product award during its SEMA 2018 debut.


Known as the venue that trains the industry’s best retailer and installation professionals, Knowledgefest Indy is being held at the Indiana Convention Center from March 15-17.  Brandmotion’s training is scheduled for March 15, 2019 at 12 Noon.   Entitled “Profitable New Opportunities in Radar Blind Spot Detection and Monitoring”, the company’s March 15 session will cover unique market opportunities for retailers in OEM-grade car and truck radar blindspot monitoring systems.   Key market facts to be shared include:

  • Blind Spot Monitoring is the Number One Consumer Desired New Vehicle Technology, according to J.D. Power (JD Power Emerging Tech Study 2016)
  • OEM-Grade Blind Spot Monitoring Systems reduce police-reported injury accidents by 23% (IIHS HLDI May 2018 “Real World Benefits of Crash Avoidance Technologies”)
  • Blindspot Alert and Cross Traffic Detection are Factory Installed in 45% of all Domestic SUVs in 2018, much less in trucks (Wards Intelligence)
  • Blind Spot Monitoring is the Highest Awareness ADAS Feature among Consumers
  • 73% of Nielsen Survey Respondents report they are very likely to require Blind Spot Monitoring on their next vehicle

Technical aspects of the Company’s F150 Radar Bind Spot system will be discussed.  The professional-installation kit includes sensors that mount on each corner of the rear bumper, within housings that match the curves, materials, color, texture and contours of any 2015-Current F150 for a factory-installed look. Within the housings, the radar-enabled proximity sensors are pre-calibrated specifically for the Ford F-150, saving installation time and ensuring OEM reliability for the driver.


The radar blind spot system activates when the vehicle travels above 15 miles per hour and monitors the area beside and behind the truck to a distance of 40 feet. Its smart sensing technology ignores vehicles more than one lane away as well as stationary objects. The pillar-mounted, day / night indicators light when a vehicle is detected in the covered area. If a turn signal is applied while a vehicle is in the truck’s blind spot, the appropriate warning indicator will flash repeatedly to tell the driver it is not safe to change lanes.


In addition to blind spot monitoring, the RBDS-1520 features an aftermarket industry-exclusive cross-traffic monitoring system. Activated when the vehicle is put into reverse gear, the system warns the driver with an audible alert and indicator light if it senses vehicles, people or other objects that may cross behind the vehicle while it is backing up.


“With more than two million late-model trucks on the road, the F-150 is one of the nation’s most popular vehicles for work or play, whether it’s construction, hauling toys or making small business deliveries,” said Jeff Varick, president of Brandmotion. “As such, there are several factors that can lead to lane-changing accidents, from simple driver distraction to loads that obstruct the driver’s view. We developed blind spot radar detection system for the F-150 to give drivers confidence knowing they have an always-on system that helps them maintain road awareness under any road conditions.”


The RBDS-1520 is available from authorized Brandmotion representatives and distributors. For more information, please visit



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