Pioneer Teams With LoJack

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Pioneer teams with Lojack

Pioneer Electronics is teaming with LoJack and its parent CalAmp to offer new in-car features and services.

Initially, Pioneer will offer an OBD device with LoJack stolen vehicle recovery and other services.  But, in the future, Lojack might be built into a Pioneer car radio, said Pioneer’s Ted Cardenas.

The new Pioneer service with LoJack is called rDrive. It includes vehicle recovery, GPS tracking, emergency services and more. As with LoJack, if the vehicle leaves a proscribed perimeter, users are notified and the car starts broadcasting its location to law enforcement, who can then recover the vehicle.

Users also get live operator emergency services and teen driver features such as speed alerts and departure and arrival notifications so parents may know when their teen left school or returned home.

Later this year, Pioneer will offer a WiFi hot spot through the service.

“Our goal is that this solution could be implemented in multiple other applications.  In the future, it could be built into the head unit or other accessories,” said Cardenas.

“This is the first time LoJack has been available in the aftermarket,” he added.

The initial OBD2 model is due in Spring at $330 including a year of free service.  A second model with a WiFi hotspot will be available later in the year at $380 (it requires a data subscription through AT&T).


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