Walmart launched in October its first marine/motorsports audio section, and is in the process of rolling it out to about 900 stores, said industry members.
The four foot section includes products from Dual, BOSS Audio, Power Acoustik, Sony and others.
Walmart had tested motorsports sections in about 20 stores last year before deciding on launching a full program. It is still in the process of outfitting hundreds of the stores slated for the new sections, we are told.
Walmart did not respond to our inquiry.
According to one vendor products include a gauge radio/speaker package from Dual Electronics, a Sony radio/speaker package, Boss Audio speakers, a Power Acoustik amplifier and accessories from Scosche.