Phase 2, based in Mesa, AZ will distribute the brands’ powersports products in Arizona.
Phase 2 principals Ian Collier and Jason Miller have been in the UTV business for 20 years. Miller may be known to many as the founder of AZP Concepts, a respected fabricator of roll cages and other custom applications.
Ted Henricks, Vice President of Sales and Marketing for Maxxsonics said, “The off road business and side-x-side business is dramatically different from our classic 12 volt business. Appointing Phase 2 as a distributor for Arizona allows the customer base of dealers to speak the same language and maximize their business.”
Phase 2 will work hand in hand with RPM Sales out of Southern California, which has handled Maxxsonics’ dealer direct 12 volt business for 10 years. With the direct and distributor options, Arizona powersports retailers that may be new to the audio accessory category, now have a way to ‘test the waters’ from a local warehouse rather than hitting minimum order targets required for direct dealers.
Phase 2 will support retailers of ATV and Side x Sides through store visits and they will reserve booth space at several southwest regional shows. Phase 2 will host a booth at the International Off-Road Expo Nov 30, 2018 – Dec 2, 2018 at Westworld in Scottsdale AZ.
Arizona retailers may contact Phase 2 at 602.881.4990 or [email protected]