Mitek Announces VP OEM Operations

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Press Release (edited): PHOENIX- MiTek Electronics and Communications announced the promotion of Cyndie Nelson to VP of OEM Operations.  Nelson will lead strategic planning and execution for MiTek’s OEM Innovations Group, as a tier one supplier to new and existing automotive, marine, and powersports customers.

Nelson started her career in the automotive aftermarket industry as a machinist, holding certificates in cylinder head porting for racing and high performance engine applications. After graduating from the University of Illinois at Chicago, she worked as a technical editor for McMullen Argus Publishing (Primedia), her byline appearing in numerous magazines; including Popular Hot Rodding, Off-Road Magazine, Motor Trend, and Hot Bike before transitioning her career to aftermarket parts manufacturing.

Nelson has been with MiTek for 14 years and has held numerous key positions, working with MTX Audio and AtlasIED. She was instrumental in establishing MiTek’s OEM team, bringing new process vision from the automotive industry to serve customers such as General Motors, Ford, and Harley-Davidson. Most recently, as Director of OEM Sales, Nelson’s team successfully launched the first factory installed audio system for a personal watercraft with Sea-Doo, as well as the first portable audio system for Sea-Doo’s Spark platform. MiTek’s 2018 OEM sales are projected to be up 220% from 2016.

“MiTek has seen substantial growth in our OEM division over the last several years in categories that we had not previously serviced and most of the credit for that goes to Cyndie”, said MiTek President and CEO John Ivey. “Since joining our team Cyndie has brought an insider’s perspective on OEM operations and has shown a remarkable ability to build and nurture relationships, sometimes over many years, and to turn those into great opportunities…”

MiTek’s OEM Innovations Group will display at the 2018 SEMA Show, booth #33301

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