SounDigital, which became the exclusive distributor of Ground Zero a year ago, will introduce new car audio lines for Ground Zero in the US market, including digital signal processors and slimline speakers at KnowledgeFest in Dallas, August 17 -19.
SounDigital has a long history with Ground Zero as it has been the distributor for the brand in Brazil since 2009, said SounDigital CEO Diogo Ianaconi, SounDigital also manufactures one of Ground Zero’s amplifier lines out of Brazil.
“So we have a long relationship and they saw what we are doing with SounDigital in the US and they asked our help to represent them in the US.,” said Ianaconi, claiming Ground Zero is a number one brand in some Asian and European countries.
Ground Zero products are German engineered and the brand has won Europe’s leading EISA awards. It has an extensive line of over 400 SKUS with subwoofers ranging from $95 to $2,400 so Ground Zero will be curating a line specifically for the US.
Among the new products will be new digital signal processor to debut in Dallas. Ground Zero will hold a training session at the event on the new DSP and other products on Sunday, August 19 in room C145. Also on display will be a slimline speaker line called Iridium with two- and three-way speakers from 4 inches through 6.5 inches plus 6 X 9s.
“Since becoming the official U.S. distributor in August of last year, we have put together a plan to expand its footprint with a carefully selected mix of products and attractive dealer programs. We’re excited to present these to the industry this month in Dallas,” said Ianaconi.